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Find your path to making money doing what you love

Discover what you want as a musician, what to tackle today, and find ways to make money that work with your personality
Create Your Game Plan cover

Create Your Game Plan

A digital workbook for musicians

  • Discover your Big Picture so you know where you're going
  • Create attainable goals that help you focus on what actually matters to you
  • Learn what type of musician you are so you can pursue the career that fits your personality
  • Start making money so you can spend more time doing what you love

Turn small, daily wins into the music career you want


This digital workbook helps you create a long-term plan for your music career.

Which involves finding out what kind of musician you want to be based on your personality.

Then you'll discover what you need to do to get there.

Including specific ways to make money from music and how to incorporate that into your plan.

And then you'll learn how to pick one small thing to do each day to move toward your goals.

So it's basically a system, a method for building the music career you want.

Once you've got your plan set and your course mapped out, you can enjoy being a musician as much as possible.

You'll be able to just focus on today.

How a plan changed my music career


I spent 10 years not knowing what to do with my music career.

I released my first music in 2009 and started pursuing the path I thought I was supposed to.

But I couldn't kick the nagging feeling that something wasn't right.

So I made a long-term plan for myself.

And since I've made a plan...

I make consistent income from music.

Hundreds of people have licensed my music (including NBC).

Spotify playlists and listeners include my songs.

Blogs write about my music.

But most importantly, I'm happy with my music career.

And I'm excited for what's to come.

Becuase I know exactly what to do today to improve my craft and enjoy every minute.

What people are saying...



“I will have done more in the past two weeks than I’ve done in the past two years. And still watching all the football I want!”

Dennis Dillon, Musician/Producer

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“Caleb organizes and articulates ideas I think are part of the common experience for a musician. I love the subjectivity of success that he discusses — it’s important to get outside the ‘get famous or not’ polarity that we’re spoonfed.”

Jason Gamble, Singer-songwriter

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"It's so awesome. Worked through the whole book today."

Kathleen Pierard, Singer-songwriter

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My advice has been featured on...

Create Your Game Plan table of contents

  • Introduction: How To Use This Workbook
  • Chapter 1 - Getting Introspective: Don’t Lie to Yourself
  • Chapter 2 - Making Money: the Rule of 2s and Studying Millionaires
  • Chapter 3 - Finding Success: You Define It
  • Chapter 4 - Creating Goals: “To Win, Go Small”
  • Chapter 5 - Listening to Bob: Take Your Baby Steps
  • Chapter 6 - Taking Care of Business: 7 Must-Haves
  • Chapter 7 - Finishing Up: Two R’s, an F, and Bonus Resource
  • Final Thoughts

Hit the button below to create your personalized plan today

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